● Assessing Changes in the Olympic Host City Selection Process and the Dynamics of Bid Competition

a​ The Olympic host city selection process is changing from a bifurcated consultation structure to one that includes a transitional phase. This shift has reinforced the importance of early financial guarantees and prior experience in hosting large-scale events, thereby reshaping bid competition dynamics.

a​ India is pursuing a state-led Olympic bid, leveraging its IOC network and a large domestic market of 1.4 billion people. However, concerns over governance transparency, widespread doping, and underperformance at the Olympic Games have been identified as key constraints.

a​ Despite its well-established sports infrastructure and proven track record in hosting large-scale events, Qatar faces structural constraints in its Olympic bid, including extreme summer temperatures, heavy reliance on migrant labor, and persistent human rights concerns.

a​ Four cities in Germany are currently competing for the Olympic bid, with 72% public support for hosting the Games. Germany is likely to emerge as a strong contender once it selects a national candidate city.

● Olympic Bid Competitiveness Index by Key Competitors

a​ A feasibility assessment based on an IOC strategic evaluation shows that Korea ranks third with a bid competitiveness index of 63.9, following Germany and Chile, and first among Asian countries within the pool of major competitors.

a​ The bid competitiveness index indicates that Korea scored 82.0, significantly outpacing India and Qatar, as measured by a transitional-phase-adjusted index that incorporates IOC influence, financial contributions, and competitiveness in international sports events.

a​ Korea stands among the top performers in Olympic bid competitiveness relative to major competing countries, with a high likelihood of entering the transitional phase after government approval procedures are completed.

● Assessment of the Factors Behind the Failed Inter-Korean Joint Bid for the 2032 Summer Olympic Games

a​ A key contributing factor to the failure of the inter-Korean joint bid for the 2032 Summer Olympic Games was the absence of a dedicated bid committee, coupled with reliance on a non-permanent intergovernmental mechanism.

a​ Consequently, the fragmented implementation framework constrained coordinated bidding efforts. Therefore, early establishment of a bid committee and prompt government approval are necessary in response to the introduction of the transitional phase.

● Strategies to Enhance the Likelihood of Being Selected as a Preferred Host City

a​ First, a differentiated strategy should position a “Net-Plus Olympics” that goes beyond net zero as a core value, given the evolving environmental agenda of the Olympic Games.

a​ Second, to align long-term urban development with the Olympic bid, a comprehensive long-term development strategy is necessary to transform the city into a global sports hub.

a​ Third, this study proposes a “Platform Olympics” to create a next-generation Olympic model that leverages digital and AI platforms to connect cities and venues. All elements of the Games will be centrally integrated and managed through real-time data and AI-driven platforms.

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