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Issue Briefing
Right innovation, Right path, New Jeonbuk
Mobility Patterns of the Visitor Population in Jeonbuk's Depopulated Areas: Policy Implications and Strategic Directions
  • Member
  • Lee Sung-Jae, Lee Ji-seon, Cheon Ji-eun
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● From Resident Population to Living Population: Overcoming the Limitations of Traditional Population Policies
a​Against the backdrop of persistent population decline and the continued dominance of the Seoul Metropolitan Area, the living population has become a key indicator of regional vitality in depopulated areas.
a​Notably, the visitor population represents a strategic resource for regional development, as targeted policy interventions can stimulate visitor inflows and directly contribute to local economic revitalization.

● Characteristics of the Visitor Population in Jeonbuk's Depopulated Areas
a​The visitor population constitutes 80.6% of the living population in Jeonbuk’s depopulated areas, slightly below the national average of 81.9%.
a​The visitor population index, defined as the ratio of the visitor population to the registered population, shows significant inter-municipal variation, with high ratios in Muju, Imsil, and Buan and relatively low ratios in Gimje and Jeongeup.
a​The inflow–outflow index (inflow population-to-outflow population ratio) is relatively high in Muju, Buan, and Imsil, indicating a strong capacity to attract external populations, whereas the index remains relatively low in Jeongeup and Gimje.
a​An analysis of visitor inflow origins within and outside Jeonbuk reveals three distinct types:
- Local Catchment Type (Gimje): 93.4% of visitor inflows originate from within Jeonbuk, despite a sizeable visitor population.
- Intra-Provincial Dependent Type (Jeongeup, Jinan, Jangsu, Imsil, and Buan): Between 72% and 86% of visitor inflows originate from within Jeonbuk.
- Broad-Based Inflow Type (Namwon, Muju, Sunchang, and Gochang): Between 35% and 54% of visitor inflows come from outside Jeonbuk.
a​The visitor population is lowest in February across most areas and peaks during autumn and major tourism seasons.
- The seasonal variability index, calculated as [(highest monthly visitor population − lowest monthly visitor population) / lowest monthly visitor population] × 100, is lowest in Gimje (113%), reflecting a relatively stable year-round distribution of visitors. In contrast, Imsil (358%), Sunchang (278%), and Muju (276%) record substantially higher levels, indicating greater seasonal fluctuations in visitor populations.

● Policy Recommendations for Stimulating Visitor Inflows
a​Areas with weak visitor population bases (Jeongeup, Namwon, Gimje, and Jangsu): stimulating visitor inflows from both within and outside Jeonbuk
- Cultivating purpose-driven visitor demand in areas such as sports and healthcare, Jirisan wellness, agro-bio and landscape experiences, and leisure and education; implementing stay-based incentive programs; and fostering active relationships with individuals who maintain ongoing ties with the region.
a​Broad-based inflow areas (Namwon, Muju, Sunchang, and Gochang): promoting repeat visits and extended stays.
- Establishing stay-oriented hub infrastructure, developing tourism packages in collaboration with the Chungcheong and Gwangju–Jeonnam regions, and strengthening targeted marketing strategies.
a​Intra-provincial dependent and local catchment areas (Jeongeup, Gimje, Jinan, Jangsu, Imsil, and Buan): strengthening linkages with the Jeonju Metropolitan Area and nearby hub cities, attracting visitors from outside Jeonbuk
- Revitalizing nighttime and weekend local economic activity through initiatives such as evening concerts by local artists, youth flea markets, and weekend sports events, thereby positioning regional hubs as attractive destinations.
 a​Areas with high seasonal concentration (Muju, Imsil, Sunchang, etc.): reducing seasonal concentration to achieve a more balanced year-round distribution of the visitor population.
- Organizing off-season festivals and events; creating year-round stay-oriented environments featuring nature-focused outdoor activities and targeted experiential and recreational offerings; and pursuing season-specific marketing strategies.
a​Advancing Local Extinction Response Fund projects through evidence-based data analytics.
- Disaggregating spatial units to the eup, myeon, and dong levels; establishing big-data monitoring systems for major tourist destinations; expanding inter-municipal cooperation networks; and designing policies that comprehensively integrate key factors, including length of stay and visitor expenditure.

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