□ The Necessity of Half-Price Parcel Delivery and Express Shipping: Proposal for the Jeonbuk Last-mile Logistics Service

○ Overcoming inconvenience and discrimination: With the sharp increase in parcel delivery volume, it is expected that investments will be concentrated in densely populated areas such as large and metropolitan cities, creating the possibility of neglecting small and medium-sized cities as well as rural villages.

○ Revitalizing local economies: The ongoing consumer preference for non-face-to-face platform transactions highlights the need for enhancing the adaptability of small businesses-a crucial aspect of revitalizing local economies. 

○ Sharing and spreading experiences in logistics innovation: By spreading the successful experience of Iksan Logistics Service and integrating it to suit the characteristics of the Jeonbuk region, we can address inconveniences and disparities related to last-mile logistics services.

□ Operational Strategy for Half-Price Parcel Delivery and Express Shipping: the Jeonbuk Last-mile Logistics Service

The Jeonbuk Last-mile Logistics Service refers to a sustainable public-private collaboration in last-mile logistics that is scaled through activities such as First-mile Collective Collection, outsourcing logistics support tasks, and integration with parcel delivery services to reduce costs and enhance environmental friendliness.

○ The operation of the Jeonbuk Last-mile Logistics Service is based on a dedicated platform, with a local logistics company, cooperative, or social economy organization selected as the exclusive operating agency, minimizing public participation.

○ The operational strategy focuses on cost reduction through the scaling of logistics volumes and alleviating the operational burden by collectively utilizing automation facilities that small businesses may find challenging to acquire.

□ The Differentiating Features and Expected Effects of Half-Price Parcel Delivery and Express Shipping: the Jeonbuk Last-mile Logistics Service

○ Differentiating features include a market-economy-aligned public-private cooperation model, adaptation to rapid delivery trends in last-mile logistics, and resolution of local logistics challenges through innovative experiences.

○ Expected effects include a positive cycle structure of regional economic revitalization → job creation → population growth, the potential utilization of big data policies for last-mile logistics services, and the increased satisfaction of Jeonbuk residents and small business owners

□ Introduction Strategy for Half-Price Parcel Delivery and Express Shipping: the Jeonbuk Last-mile Logistics Service

○ Aspects of the strategy include the establishment of collaborative governance, utilization of the Ministry of Land, Infrastructure and Transport's digital logistics pilot project, and legal and regulatory improvements to efficiently introduce and promote discounted half-price shipping, express delivery, and the Jeonbuk Last-mile Logistics Services​